Our New Look, Same Trusted Safety

Cepro has been known for many years as the specialist in welding safety. Our slogan “leading in welding safety” is not just a promise, but a core value that shapes our daily work. For over thirty years, we have been developing solutions that contribute to safe working environments in welding and grinding applications worldwide. In September last year, we strengthened our brand identity with a visual update. The most visible result of this is our new logo, in which a shield has been added.

18-03-2026

Reading time: 3 min.

An evolution, not a revolution

In developing our new visual identity, we consciously chose evolution over revolution. Our familiar name, typography, and slogan have been retained, as they represent the quality and reliability our customers and partners know us for. The new element, the shield, adds a clear layer of meaning. It symbolizes protection, safety, and reliability, exactly what Cepro stands for.

The development of our new brand identity was approached with care and intention. Together with an online marketing agency and colleagues from various departments, we held multiple sessions to define the essence of Cepro: what we stand for, what sets us apart, and how best to communicate that.

This process has not only resulted in a visual update, but also in a sharper definition and formalization of our core values. The new logo, with the addition of the shield, is a natural outcome of this process and aligns seamlessly with who we are as an organization. The vertical lines are reminiscent of welding strips, one of our core products, and at the center, a welding spark is incorporated. This ensures the logo reflects not only what we do, but also the innovation that continues to drive us forward.

Familiar, yet renewed

Over the years, Cepro has grown into an international player in the field of welding safety and workplace protection. Our products, from welding curtains and blankets to complete workspace solutions, are used worldwide to protect people and working environments from risks such as welding light, sparks, heat, and noise.

While our products and processes have continuously evolved, our visual identity remained largely unchanged for a long time. With this rebranding, we are changing that. The new logo and refined brand identity better reflect who we are today and where we are heading. This is not only visible in our logo, but also in our communication, website, and catalogue.

Although our appearance has been updated, the foundation of Cepro remains the same. We are still the company you know: with the same focus on quality and safety, the same expertise, and the same close collaboration with customers and partners worldwide.

A step forward

In the coming period, our new logo will become increasingly visible across our communications and various platforms. You may therefore start to see the Cepro logo in its updated form. If the logo is used within your organization, for example on your website, in brochures, or in email signatures, this could be a great opportunity to align it with our refreshed visual identity.

With this step, we show that we remain true to our roots while continuing to evolve. We innovate where needed, improve where possible, and keep working towards the same goal: a safe working environment for everyone involved in welding.

A renewed look, but still the same Cepro.